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Interactive storytelling hybride solutions

Creative Back-Enders

Challenge/problem to be solved

How to identify the right tools for the development of hybrid online and offline storytelling solutions?

Skill Set

When the covid-19 pandemic hit, rendering physical presence impossible, it became clear that new ways of interacting and of building fan engagement tools would be crucial. The aim of acquiring new storytelling skills online is mostly community building and reaching out to a younger demographic.

Digital Tools

Interactive storytelling is what viewers/spectators are looking for. The 'second' screen - next to the traditional broadcast channel or the live stage - is becoming more and more important to engage customers and build communities. Since the 2020 lockdowns the popularity of hybrid, virtual tools is enormous in the event industry. But when it comes to offering solutions for broadcasters or live performers there are not that many players around. Kiswe is at the moment quite unique in what it offers: live event technology for the second screen. Virtz also offers broadcast solutions and add interactive tools to the mix. A newcomer in this space, specializing in Augmented Reality and virtual studio for broadcasters, is Malfmedia. But many other similar initiatives are emerging I this line of business and it is worth looking further for other options.

Tips on how to use the tool in the most efficient way

To know more, watch on the Creative Skills Europe website the conversation with Wim Vermost, Design & Engineering Manager at VRT (the public broadcaster of the Flemish Community in Belgium) and former IP based studios lead at the European Broadcasting Union (EBU) on how to produce a ‘cloud based’ hybrid event (link below).

This card was added by:

Trees De Bruyne


Organisation: Kwikzilver

Job title: Curator

Country: Belgium

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