Distribution
Challenge/problem to be solved
How to understand and navigate the complex online music environment?
Skill Set
Very intuitive if you already know how to upload files on music platforms.
Digital Tools
Playtreks is an AI-driven data analytics platform that helps you publish music to all the streaming platforms and then track and compare results with others. DI++Oc is also a way of publishing your music online but then without the analytics.
Tips on how to use the tool in the most efficient way
There are so many online streaming platforms out there like Spotify, Apple Music, Deezer, Amazon, TikTok, Instagram, ... just to name a few that managing your music catalog might seem impossible. With these tools, you can upload your music and publish it to all the possible streaming platforms at once. Playtrek offers to monitor all the data in one place on top. Ideal if you want to see how other artists who are targeting the same audience are doing. For more inspiration watch the webinar organised by Creative Skills Europe on the distribution of creative contents online for a presentation of Anjo De Heus, CEO of Playtreks, and read an interview with Keith Jopling on Five Trends Changing Music Marketing (links in resources below).
Resources
Digital Tools:
Tips:
This card was added by:
Trees De Bruyne
Contact: trees@kwikzilver.be
Organisation: Kwikzilver
Job title: Curator
Country: Belgium
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