Distribution
Challenge/problem to be solved
How to find the right software to help you design and implement an efficient distribution strategy online?
Skill Set
Basic social media skills, knowing your audience and how best to reach this audience is key.
Digital Tools
There are several social media management software available on the market such as Sprout Social, Hootsuite or Loomly. For more examples and a comparison, consult the article below, in the resource section.
Tips on how to use the tool in the most efficient way
It is smart to work on a content strategy to promote your brand/offer online. Using a social media tool can be a huge timesaver and give you solutions to track and analyse success. Plan and create a content calendar. Be creative and don't just post calendar events. People want to engage with stories. For more inspiration and concrete tricks on digital media strategies, watch the presentation by Kel Wouters, CEO of SoBuzzy during the Creative Skills Europe webinar on digital skills for online distribution of creative contents (link in resources below).
Resources
Digital Tools:
Tips:
This card was added by:
Trees De Bruyne
Contact: trees@kwikzilver.be
Organisation: Kwikzilver
Job title: Curator
Country: Belgium
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